Judd
Is the American Beauty
Estee Lauder recruits Ashley Judd to be the face of their new
skincare and cosmetics brand.
Ashley Judd, currently starring in De-lovely, has just signed
a lovely contract to be the face of BeautyBank, a division of
the Estee Lauder Companies. She will serve as the personality
representing their new skincare and cosmetics brand, American
Beauty.
Judd says this is the first endorsement deal of this nature
that "just felt right."
"Ashley Judd embodies all of the qualities that define
our new brand, American Beauty, and we're thrilled to be working
with her," stated William Lauder, COO of The Estee Lauder
Companies. "Ms. Judd is glamorous, elegant, intelligent
while being warm and accessible, and we're confident that women
will connect with her."
The American Beauty line will debut in October 2004 at select
Kohl's department stores across the country and a complete rollout
is slated for fall 2005.